CROWN WHIP CLEANSE
Step Two. Let’s clear the day away.
Your wash-day ritual, starting at the scalp.
Meet the rinse-and-repeat part of your Crown Whip routine. Cleanse is our daily shampoo for washing away everyday oil and product buildup from your scalp and hair. Its formula brings together cleansing ingredients, glycerin, and a blend of botanical extracts.
A little lather. A fresh start. A moment for your crown.
Meet your shampoo step
On Detox days, follow your pre-wash ritual with Cleanse. Work into wet scalp and hair, rinse thoroughly, and repeat for your double cleanse. Follow with Nourish, or choose Restore as your heavier conditioner option.
Use daily or as needed to suit your wash-day routine.
Inside the formula
Glycerin
A moisture-binding humectant included in the formula.
Pomegranate Fruit Extract
Listed as Punica Granatum Fruit Extract, this fruit-derived ingredient is part of Cleanse’s botanical blend.
Chlorella Vulgaris Extract
A green microalgae extract included alongside the formula’s botanical ingredients.
Lavender Flower Water + Extract
Cleanse contains both lavender flower water and lavender flower extract.
The formula also includes Piroctone Olamine and Lactobacillus Lysate. See the full ingredient list below.
Your double-cleanse ritual
- Wet your scalp and hair thoroughly.
- Apply Cleanse and massage gently into your scalp and strands.
- Leave on for 30–60 seconds, then rinse thoroughly.
- Repeat the shampoo step and rinse again.
- Follow with Nourish, or use Restore as your heavier conditioner option.
Adding Repair? Use that optional treatment after shampooing and before your chosen conditioner, following its own directions.
Your size. Your ritual.
Choose the 12 oz bag, 12 oz bottle, or 1 oz sample.
Detox first. Cleanse second.
Build your wash-day routine from the scalp up. Explore Crown Whip Detox, follow with Nourish, or explore the Crown Whip collection to find your next step.
Full ingredient list
Cocamidopropyl Betaine, Glycerin, Cocamide DEA, Piroctone Olamine, Propanediol, Chlorella Vulgaris Extract, Lactobacillus Lysate, Punica Granatum Fruit Extract, Lactic Acid, Eucalyptus Globulus Leaf Extract, Lavandula Angustifolia (Lavender) Flower Water, Aqua (Deionized Water), Sodium Laureth Sulfate, Lavandula Angustifolia (Lavender) Flower Extract, Ocimum Sanctum Leaf Extract, Serenoa Serrulata Fruit Extract, Scutellaria Baicalensis Root Extract, Achillea Millefolium Flower Extract, Salix Alba (Willow) Bark Extract, Equisetum Arvense Extract, Symphytum Officinale Root Extract, Centella Asiatica Extract, Camellia Sinensis Leaf Extract, Arnica Montana Flower Extract, Arctium Lappa Root Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Eugenia Caryophyllus (Clove) Bud Oil, Cedrus Atlantica Wood Oil, Menthol, Citric Acid, Sodium Chloride, Magnesium Nitrate, Magnesium Chloride, EDTA, Phenoxyethanol, Ethylhexylglycerin, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum.
