Products

A lightweight sulfate free creme treatment that detangles and nurtures brunette hair while counteracting unwated red/orange tones that tend to surf...

A luxurious cleansing and conditioning system that works to restore moisture while protecting hair from color fade, daily stresses and future damag...

Alterna Caviar Anti-Aging Seasilk Red ConditionerAlterna Caviar Anti-Aging Seasilk Red Conditioner

THE BENEFITS: • Cleanses while locking in moisture and reducing frizz.  • Improves texture, manageability, and shine. • Provides more than 80% less...

Unleash the Volume: Experience Fuller, Healthier Hair with Our Volumizing System Are you tired of limp, lifeless hair? Do you long for locks that a...

Shield Your Hair from Color Fade with Our Vibrant Color Protect Conditioner Shield your color-treated hair from the harsh effects of UV rays, envir...

Unleash Color Radiance and Vitality with Our Dual-Use Hair Serum Experience the transformative power of our versatile hair serum, a dual-purpose fo...

Alterna Caviar Anti-Aging Moisture Intense Oil Creme Pre-Shampoo Treatment is used for intensive hair treatment.Alterna Caviar Anti-Aging Moisture ...

Alterna Caviar Repair Rx Split Ends Mend is a restorative treatment and ideal for all hair types.Alterna Caviar Repair Rx Split Ends Mend is a rest...

Unleash the Strength and Vitality of Your Hair with Caviar Restructuring Bond Repair Leave-in Heat Protection Spray Experience the transformative p...

A dry and lightweight, touchable high hold hair spray. Lasting hold for elegant styles Strong hold, dry touch Free from stickiness, stickiness or f...

Effortlessly Achieve Salon-Worthy Blowouts with Our Lightweight Nourishing Balm Experience the transformative power of our blowout balm, a lightwei...

  Unleash the Beach Vibes with Alterna Caviar Style Waves Texture Sea Salt Spray Embrace the carefree, sun-kissed spirit of the beach with Alt...

A vegan moisturizing masque that provides deep hydration for replenished strands, reduces breakage, frizz and static, and improves the overall look...

A high-concentrate, vegan jelly booster developed to add incredible amounts of shine lasting up to 10 washes & maintain overall moisture, smoot...

A high-concentrate, vegan jelly booster developed to add incredible amounts of shine lasting up to 10 washes & maintain overall moisture, smoot...

A gentle vegan moisturizing conditioner that enhances shine adds smoothness and improves manageability. For most hair types. KEY BENEFITS-Nourishes...

 Synonyms for "Conditioner" Alterna My Hair My Canvas More to Love Bodifying Conditioner in the 8.5-ounce (oz) size is a volumizing conditioner tha...

A vegan shine-enhancing foam that creates added radiance, smoothness, and manageability to heat- or air-dried styles. For most hair types.  KEY BEN...

A clinically tested lightweight and fast-absorbing vegan scalp treatment that leaves the scalp moisturized and feeling calm, soothed and less dry. ...

A clinically tested lightweight and fast-absorbing vegan scalp treatment that leaves the scalp feeling moisturized and less dry. CLINICAL CLAIMS• C...

A clinically tested transformative vegan scalp exfoliator and shampoo that gently cleanses and exfoliates the hair and scalp, removing build up, le...

Alterna's My Hair. My Canvas. More To Love Bodifying Shampoo is a vegan, body enhancing shampoo that creates a foundation of fullness, texture &...

Soothe your skin instantly after shaving with the Shave Essentials Alum Block — a timeless post-shave essential trusted by barbers and wet shavers ...